by James McRoy | May 1, 2012 | Google, Local Marketing, Microdata, Mobile Marketing, Search, SEO
The Penguin Following on from the recent Panda update from Google, the search giant is contuing its campaign against ‘Web Spam’ with its latest algorithm update, which Google have named ‘Penguin’. Google’s guidelines... by James McRoy | Mar 24, 2012 | Google, Microdata, Negative Online Reviews, Search, SEO
As the power of social media and consumer influence expands, business owners have to be more vigilant than ever about their brand and reputation. There is a real threat to Business now caused by this upsurge of ‘consumer power’. Negative Online Reviews Can Seriously... by James McRoy | Mar 22, 2012 | Google, Local Marketing, Microdata, Mobile Marketing, Search, SEO
In the Summer of 2011 Schema.org was created. From the horse’s mouth – What is Schema.org? “This site provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers....