by James McRoy | Jun 10, 2019 | Content Marketing, Digital Marketing, Google, Search
When Google sneezes, it seems that we all catch a cold, so I have some very important news about this behemoth and its recent changes to its search algorithms, changes that could dramatically affect your search engine rankings. Google is implementing some serious...
by James McRoy | Jan 25, 2017 | brand monitoring, Digital Marketing, Search
The recent move to outlaw rules for dress codes at work illustrates how ‘stepping outside of the norm ‘can be so controversial and so memorable. The problem was exposed when Ms Thorp was sent home from her job at a London office of the big accountancy firm PwC. She...
by James McRoy | Jan 25, 2017 | brand monitoring, Digital Marketing, Search
The recent move to outlaw rules for dress codes at work illustrates how ‘stepping outside of the norm ‘can be so controversial and so memorable. The problem was exposed when Ms Thorp was sent home from her job at a London office of the big accountancy firm PwC....
by James McRoy | Apr 1, 2015 | brand monitoring, Content Marketing, Digital Marketing, Explainer videos, Local Marketing, Mobile Marketing, Reputation management, Search, SEO, Video Marketing, Video Production
After a lengthy period of blood, sweat and tears, it’s finally here – Glass Frog Digital. From an embryonic start that has lasted some years (!) the Frog has finally evolved into a robust, all-encompassing Digital Marketing beast. With the help of some of the... by James McRoy | May 1, 2012 | Google, Local Marketing, Microdata, Mobile Marketing, Search, SEO
The Penguin Following on from the recent Panda update from Google, the search giant is contuing its campaign against ‘Web Spam’ with its latest algorithm update, which Google have named ‘Penguin’. Google’s guidelines... by James McRoy | Mar 24, 2012 | Google, Microdata, Negative Online Reviews, Search, SEO
As the power of social media and consumer influence expands, business owners have to be more vigilant than ever about their brand and reputation. There is a real threat to Business now caused by this upsurge of ‘consumer power’. Negative Online Reviews Can Seriously...