Glass Frog Blog
Tips and Tricks from the Frogs
Living the Dream – and Our New Scrappage Scheme
We have worked with a charming couple for many years, helping to promote their online and one to one Clairvoyance and Mediumship service. They took the plunge many years ago and moved their location to Tenerife, adding new elements to their services including online...
Retargeting – the Ad System That Really Works
Did you know that 96 out of every 100 people who visit your website will leave without making a purchase? According to research from Forrester, it’s true. Just as it’s true that 70% of people who add a product to their shopping cart will leave without completing their...
Six Tips to Increasing Leads Through Testimonials
Customer testimonials are a key content element that will increase both your credibility and your sales. Using testimonials in text, audio or video formats on your site, on social media, in print, will help you to you produce content that will promote your business...
My Site Isn’t Showing In Google! Why?
This is a question we get asked all the time, particularly with brand-new websites. Test if your site has been indexed by searching for its exact URL or domain name with no other words (ex: http://www.yourdomain.com). If your site isn’t appearing in Google search...
Lead Generation – Plugging the Leaks in Your System
There is a horrible truth about online Lead Generation that people still do not comprehend: ‘driving more traffic to a website does not necessarily mean an increase in leads generated’. Look at this statement again: driving more traffic to a website does not...
How to Make Lead Generation Work for You. Part 1
Lead GenerationEvery business needs sales to survive and prosper, and sales are invariably generated by leads – and if you don’t generate leads for your business, you won’t make any sales! What is a lead?According to leading marketing company, HubSpot, a lead is “a...
Major Google Update
When Google sneezes, it seems that we all catch a cold, so I have some very important news about this behemoth and its recent changes to its search algorithms, changes that could dramatically affect your search engine rankings. Google is implementing some serious...
Where is Your Website Hosted?
Data Protection Laws One of the selling points of leaving the EU was the freedom UK citizens would have from EU bureaucracy and laws. There are some good and bad points to this. For example, earlier in 2018 the new General Data Protection...
New Copywriting Service Launched
In my former life as a journalist, wordsmithing was a skill that I acquired over many years of practice. It has stood me in good stead when It came to websites and marketing pieces, because, truth be told, writing good copy, especially sales copy, is a skill that is...
Project Beacon appeared in my mailbox, what should I do with it ?
A couple of weeks ago we received a small package from Project Beacon with a Google address on it. When we opened it we found the beacon itself and some very simple to follow instructions. Upon checking twitter and other popular channels we noticed a lot of people...
August is Leads Month
August, middle of the holiday period, long balmy days, time to relax before you start the grind in September? NO!!! While your competition is lazing around on holidays or generally ‘putting stuff off’ until September, this is the ideal time for you to maximise THEIR...
Facebook’s Video Cover Pages
Facebook is looking to make its Pages offering for businesses and publishers more interactive with the addition moving cover images. The social network confirmed it is testing a feature that will allow page owners to use videos they have uploaded as cover images. In a...