by James McRoy | Oct 7, 2019 | Blogging, brand monitoring, Google, Inbound Marketing, Retargeting
Did you know that 96 out of every 100 people who visit your website will leave without making a purchase? According to research from Forrester, it’s true. Just as it’s true that 70% of people who add a product to their shopping cart will leave without completing their...
by James McRoy | Aug 20, 2019 | Blogging, Content Marketing, Digital Marketing, Google, Inbound Marketing, Local Marketing, Services, Support, Toolkit
This is a question we get asked all the time, particularly with brand-new websites. Test if your site has been indexed by searching for its exact URL or domain name with no other words (ex: http://www.yourdomain.com). If your site isn’t appearing in Google search...
by James McRoy | Jun 10, 2019 | Content Marketing, Digital Marketing, Google, Search
When Google sneezes, it seems that we all catch a cold, so I have some very important news about this behemoth and its recent changes to its search algorithms, changes that could dramatically affect your search engine rankings. Google is implementing some serious...
by James McRoy | Jan 7, 2016 | Digital Marketing, Google
First off a big pat on the back for Drummond Central, the Jesmond-based Marketing Agency who showed the world that the North East is alive and kicking in the world of marketing. Their Periscope of the Drummond Pool really showed the power of Social Media and the...
by James McRoy | Feb 10, 2013 | brand monitoring, Google, Local Marketing, Negative Online Reviews, Reputation management, reputation repair
Google are clamping down on ‘fake’ or ‘cultured’ positive reviews on their Google+ local business pages. In addition the search giant is laying down guidelines for genuine reviewers, guidelines that will make it even tougher for businesses to... by James McRoy | May 1, 2012 | Google, Local Marketing, Microdata, Mobile Marketing, Search, SEO
The Penguin Following on from the recent Panda update from Google, the search giant is contuing its campaign against ‘Web Spam’ with its latest algorithm update, which Google have named ‘Penguin’. Google’s guidelines...