The Waggon Inn

Project Details:
Branding
Marketing
Print Design
Website Creation
Google My Business Photography
Google+ and Google Places Assets Optimisation
SEO
A broad brief, covering the creation of a new brand for the business to developing menus and signage.
Before we started, the pub, although popular, did not appear on Google. We created the brand, increased the social presence on Google with some professional photography and our own specialist knowledge of local business promotion, optimised all the Google assets and created a mobile-optimised website for the business.
The Result?
Just try and and get in without booking!
Packed houses every night and a very healthy lunchtime trade.
Another helping of Glass Frog magic does the trick.

Project Feature
Already a well established venue the client was in the process of a full refurbishment and required a brand to match the new interior. Glass Frog were approached to design and create a brand for the pub that could be used throughout.
In total we designed two logo variations; 5 food & drink menus; 3 exterior signage and a website. We also produced photography for these materials and completed a Google Virtual Tour of the premises once the refurb was finished.
Alternative logo for web



The initial idea we had for a logo was naturally to produce a tradional styled sign using a period wagon. Using a reference photo from Beamish we created an outline vector of the waggon and then put it into a two colour design using Pantones supplied via the Interior Design company Spaceid.



