PAC Motor Company
Purveyors of All Types of Fine Motor Vehicles
Project Description
In 2014 we updated Pauls websites making sure they were future-proof and mobile ready.
More recently we have been assisting Paul with his latest campaign to launch his new service – Prestige & Classic Car Transportation. This process involved utilising Paul’s contacts to create a series of lists from which we could target specific email marketing campaigns.
About PAC Motors
Paul has been involved in prestige marques for over 25 years and has built an enviable reputation for sourcing the very best cars and motorbikes and providing the ultimate in VIP vehicle management. He takes care of everything. Whether you are looking for the very latest models from the likes of Bentley, Aston Martin, Ferrari, Rolls Royce, Porsche, Maserati, BMW etc, or bespoke customising, or an exotic American SUV, Paul will look after the finest details.
Project Details
Client Paul Cummings Cars
Date 2014 & May 2015
Skills Responsive web design, Hosting, Email Marketing, Video Campaign
View www.pacmotorcompany.co.uk
Project overview
The website upgrade was completed last year. We moved the site from an old Joomla 1.x CMS to use WordPress.
The new CMS will offer an easy to use admin interface and being open source is flexible enough for the future with a massive library of plugins and support.
Email Marketing Campaign
After meetings with Paul we created a script that was fine-tuned and turned into a voice-over. The voice-over was used as a basis to create a marketing video which was distributed to Paul’s contact via our email marketing systems.
The newsletter that was produced was of a very high standard and was compatible with mobile devices.
After launching the campaign Paul was given full access to the statistics showing all the vitals of the number of opens vs bounce rates.
