A number of items needed addressing.
- Migrate from Drupal 6 to Drupal 7.
- Create a mobile-friendly responsive theme based on the Bootstrap framework
- Re-imagine the site’s structure and streamline the user experience
- Marketing drive to bring in more traffic
First we needed to migration the CMS from Drupal 6 to Drupal 7. With the upcoming release of Drupal 8 support for Drupal 6 would soon be coming to an end.
This required a great deal of effort due to all of the contributed modules and the existing theme which contained a lot of hard-coded PHP. We installed Views and a number of related
Most of the customisations in the theme were con
The new site needed to deliver a responsive theme for visitors as Ingenia had seen a sharp rise in mobile and tablet traffic. Glass Frog created the new site using the Bootsrap framework originally developed by the team at Twitter.
New photography was source or commissioned to improve on the visual appearance of the site. Overall feedback on the new site has been very positive with users citing that they find it easier to find what they are after.
A series of videos were created and distributed via use of micro-site and social media. Ad campaigns and remarketing techniques allowed us to drive more relevant traffic to the Ingenia website and ensure that the visitor converted due to persistant promotions.