Digital Marketing Services
Online marketing techniques to boost your website rankings
What is Digital Marketing?
Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. This now includes Television, Radio, Internet, mobile, social media marketing and any other form of digital media.
Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet.
As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor.
Previously seen as a stand-alone service in its own right, it is increasingly being seen as a vehicle covers most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience using digital media.
Digital is now being broadened to support the servicing and engagement of customers, with inbound or content marketing becoming even more important in the digital mix.
Glass Frog offer a broad range of advanced and sophisticated digital marketing initiatives including
Local Marketing
Where your target market is more locally or regionally based, we can provide precisely geotargeted marketing to your local marketplace ensuring the best return on your marketing investment. When you work in a regional area, why waste money by marketing nationally.
Speak to us – we can help advise you how to reach your target market more effectively and economically.
Inbound Marketing
Engaging with clients is crucially important. Use your website to deliver interesting and relevant content to your target market and you will find that client interaction will grow, with visitors eventually turning into clients. Content marketing strategies require careful planning and execution and cannot be delivered randomly. Glass Frog can help you develop, implement and semi-automate content-based strategies that will pay massive dividends.
Remarketing
Remarketing or Retargeting Campaigns is a system of delivering repeat content to visitors who have clicked on your ad. You may have seen it in action where an advert seems to be appearing on all sites that you visit after visiting a vendor who has employed remarketing. Powerful and inexpensive, remarketing can really increase your sales success.