by James McRoy | Oct 7, 2019 | Blogging, brand monitoring, Google, Inbound Marketing, Retargeting
Did you know that 96 out of every 100 people who visit your website will leave without making a purchase? According to research from Forrester, it’s true. Just as it’s true that 70% of people who add a product to their shopping cart will leave without completing their...
by James McRoy | Aug 20, 2019 | Blogging, Content Marketing, Digital Marketing, Google, Inbound Marketing, Local Marketing, Services, Support, Toolkit
This is a question we get asked all the time, particularly with brand-new websites. Test if your site has been indexed by searching for its exact URL or domain name with no other words (ex: http://www.yourdomain.com). If your site isn’t appearing in Google search...
by James McRoy | Jul 31, 2019 | Blogging, Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation
Lead GenerationEvery business needs sales to survive and prosper, and sales are invariably generated by leads – and if you don’t generate leads for your business, you won’t make any sales! What is a lead?According to leading marketing company, HubSpot, a lead is “a...
by James McRoy | Jun 21, 2016 | Blogging, Content Marketing, Digital Marketing, Inbound Marketing, Video Marketing
Video Advertising is embracing the ADHD age, with video views now more likely to be carried out on a mobile device than on a desktop. This explosion of video views has been noted by wise marketers and huge amounts of video advertising spend are now being invested in...
by James McRoy | Feb 6, 2013 | brand monitoring, Content Marketing, Inbound Marketing, Mobile Marketing
This is the the practice of injecting your ideas into a breaking news story and has been touted as the ultimate form of agile engagement. Newsjacking demands constant vigilance, a rapid response unit and the authority to react to news stories by formulating and...
by James McRoy | Feb 5, 2013 | brand monitoring, Content Marketing, Inbound Marketing, Negative Online Reviews, Reputation management, reputation repair
Because It’s Out There…. There has never been a more important time to start managing that most precious of your company assets – your reputation. The internet, and particularly Social Media, has handed the power to influence firmly back in the hands...