by James McRoy | Oct 10, 2019 | Blogging, Content Marketing, Digital Marketing, Facebook, Lead Generation
We have worked with a charming couple for many years, helping to promote their online and one to one Clairvoyance and Mediumship service. They took the plunge many years ago and moved their location to Tenerife, adding new elements to their services including online...
by James McRoy | Oct 7, 2019 | Blogging, brand monitoring, Google, Inbound Marketing, Retargeting
Did you know that 96 out of every 100 people who visit your website will leave without making a purchase? According to research from Forrester, it’s true. Just as it’s true that 70% of people who add a product to their shopping cart will leave without completing their...
by James McRoy | Sep 11, 2019 | Blogging
Customer testimonials are a key content element that will increase both your credibility and your sales. Using testimonials in text, audio or video formats on your site, on social media, in print, will help you to you produce content that will promote your business...
by James McRoy | Aug 20, 2019 | Blogging, Content Marketing, Digital Marketing, Google, Inbound Marketing, Local Marketing, Services, Support, Toolkit
This is a question we get asked all the time, particularly with brand-new websites. Test if your site has been indexed by searching for its exact URL or domain name with no other words (ex: http://www.yourdomain.com). If your site isn’t appearing in Google search...
by James McRoy | Aug 14, 2019 | Blogging, Content Marketing, Digital Marketing, Lead Generation, Local Marketing
There is a horrible truth about online Lead Generation that people still do not comprehend: ‘driving more traffic to a website does not necessarily mean an increase in leads generated’. Look at this statement again: driving more traffic to a website does not...
by James McRoy | Jul 31, 2019 | Blogging, Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation
Lead GenerationEvery business needs sales to survive and prosper, and sales are invariably generated by leads – and if you don’t generate leads for your business, you won’t make any sales! What is a lead?According to leading marketing company, HubSpot, a lead is “a...