Why You Should use Videos in your Marketing Mix
The first rule of marketing, as far as the Frogs are concerned is
DON’T BE BORING. Don’t you think customers are sick of the same old, same old?
Unless you stand out your product or service is a commodity.
And commodity buying always, always is controlled by one thing. – Price.
If your offering is the same as the run of the mill offerings out there, people will go for the cheapest. It’s human nature.
BUT if you stand out, if you dare to be different, if you broaden your appeal with outrageous marketing, you can charge what you like, because you are in marketplace of one.
ADHD, the curse of the information age
Touchy, feely or whatever the online equivalent is what drives people to buy.
Long boring descriptions may appeal to some, but the majority of online browsers out there are so time poor they don’t have time to read and evaluate products and services from long and often hyped descriptions. Today’s buyer wants to see the product in action, being unboxed and working.
Video is the perfect solution to this 21st Century dilemma; but only if it is done well.
Using video on your landing page helps you sell more, but as the use of video increases the opposite will also apply – if you don’t use video, you will sell less.
Watching a video tends to give the product or service a sense of reality – that is it really exists, a fairly important consideration in this increasingly untrusting world. And because video tends to last a while, it overcomes the tiny attention span of the viewer by engaging them with the content being shown. A minute of engaging video can lead to many positive results – watching follow-up videos, making a purchase, engaging with the client or even handling a customer service issue.
A video has the potential to hit both the eyes and ears of the prospect, so use it wisely.
Need more traffic? Use video, everywhere you can, with a link back to your site, or your landing page. The most powerful marketing system – WOM (word of mouth) combined with a good review video will really drive visits – and sales if you set it up right – and if you manage to create a viral video, the world will be your oyster. Even if there isn’t an R in the month.
Due to the abundance of different online stores, websites, and the huge amount of content, it is becoming harder and harder to differentiate your business. However, video can do that for you, especially if you focus on a really tight niche. By focusing on a very narrow topic with your video, you are putting your expertise on show in that particular arena and if you do it well you can capture a significant chunk of a niche market. Once again, be memorable and put yourself top of mind and don’t forget your call to action!
Engaging content, easy to share and very cost effective. So why aren’t you using video on social media? The landscape is becoming very crowded though – so get in quick – and don’t be boring!
Video advertising is becoming more and more affordable and widespread due to advanced technologies and globalization of all industries. Given this feature, many advertising companies and studios shifted to the Internet. Creation of commercials for the Internet requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views in a day. This shows the whole point of video marketing: the only creative survive!
- Using video on your landing page can increase conversions by 80%
- A full page Ad that contains video increases engagement by over 20%
- 64 per cent of online visitors who watch a product or service video are more likely to buy online.
- 50 per cent of executives look for additional information after viewing a product or service in a video; 65% will visit the promoter’s website and 39% will call the vendor after viewing a video.
Video User Profile
- 87% of online marketers use video content
- Over 80% of Colleges and Universities have a YouTube presence
- 65% of Marketers intend to increase their video marketing spend in 2017
- 20% of Businesses plan to post a video about their company in the coming year
The UK Market
In the UK, online video marketing is a premium form of advertising that is becoming a key way to build brands. The Internet Advertising Bureau and Price Waterhouse Coopers Adspend survey showed that the search market was worth £442 million in 2014 – a rise of 43% year on year.
The number of devices that consumers are using is increasing at a phenomenal rate. There are now more mobile devices in the world than people and in the UK the average consumer owns 3.3 devices, with 28% using five or more.
The reasons for adopting a video-centric marketing mix are too numerous to mention, but since we have been doing this since 1995, we sort of know what we are talking about and have some amazing successes under our belts.
To further enhance our portfolio we have created a specialist video division focusing on the creation and marketing of online video. It is in its final birth throes over at PromovidsUK
Why not visit and poke around under the bonnet? There are some great giveaways to celebrate the launch.