QR Codes – Marketing Dynamite

The marketing dynamite of 2011. QR Codes are company specific 2D codes that are scannable by smart phones, creating an action on the users phone that is determined by you – open a web page, send a text, send an email – the applications are only limited by your imagination.

QR Codes look set to be the new online marketing sensation with the innovative use and applications of these expanding on a daily basis.

If you’re not yet familiar with QR codes, they’re similar to the bar codes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.

The Matrix is Here!

While Bar codes are linear one-dimensional codes and holding up to 20 numerical digits, QR codes are two-dimensional (2D) matrix barcodes that can contain thousands of alphanumeric characters of information.

Because they have the capability to hold vast amounts of information and are very easy to use, they are eminently suitable for all businesses. QR codes are very accessible and simple to deploy by small businesses, which means that you don’t have to be a corporate giant to benefit from them.

When you scan or read a QR code with your camera-enabled smart phone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.All you have to do is create the appropriate code and decide how you are going to apply it in your business.

Because QR codes are new, they do have a great curiosity value; and because the readers are already installed on (or can be easily downloaded to) the new breed of smart phone, their adoption is growing at a huge rate.

Where to Use Your QR Codes

Here are some ideas how and where you can apply your QR code

  • The back (or front and back) of your business card.
  • Your brochures and other marketing materials.
  • Your letterhead
  • On your company vehicle
  • Packaging
  • Name tags at events or conferences
  • Menus – especially for home delivery items
  • Event ticket stubs
  • Point-of-sale receipts
  • Corporate clothing

Here at Glass Frog we have been experimenting with new ways of implementing and applying QR codes, and have access to some ground-breaking dynamic systems to exploit these marketing tools to an even greater extent.

Call us on 0191 516 6262 or try scanning our QR Codes and see what the latest offers might be!