Digital Marketing Services

Online Marketing Techniques to boost your website up the rankings

Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. This now includes Television, Radio, Internet, mobile, social media marketing and any other form of digital media.

Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor.

Previously seen as a stand-alone service in its own right, it is increasingly being seen as a vehicle covers most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience using digital media.

Digital is now being broadened to support the servicing and engagement of customers, with inbound or content marketing becoming even more important in the digital mix.

Glass Frog offer a broad range of advanced and sophisticated digital marketing initiatives including

Local Marketing

A systematic and complex fusion of some of the most powerful online, cutting edge techniques available

Inbound Marketing

Engaging with clients is crucially important and by having a strategically developed platform to deliver interesting and relevant content to your target market, you will find that client interaction will grow, with visitors eventually turning into clients and even advocates of your business. Content marketing strategies require careful planning and execution and cannot be delivered in an ad hoc manner. Glass Frog can help you develop, implement and semi-automate content-based strategies that will pay massive dividends in the medium term.

Remarketing

Remarketing or Retargeting Campaigns We work with very sophisticated agencies to deliver remarketing systems that really boost your existing Pay Per Click advertising campaigns. A remarketing campaign is a system of delivering repeat content to visitors who have clicked on your ad; you may have seen it in action where an advert seems to be appearing on all sites that you visit after visiting a vendor who has employed remarketing. Powerful and inexpensive, remarketing can really increase your sales success.

Glass Frog Apps

Custom Designed Marketing Apps for iPhone and Android, the perfect low-cost entry system to world of the App – no Apple approval needed.

Reputation Marketing

As your company reputation is more than ever dependent on the views and reviews by external users, it is vital that you monitor what is being said about you, your company and your services. We have in-house systems and processes that monitor your online status, alerting us to any problems or adverse comments so that we can swiftly and appropriately deal with any untoward issues and maintain your good standing online.

Real-Time Bidding

Real-time bidding (RTB) is a new method of selling and buying online display advertising in real time one ad impression at a time. A user heads to a page on a website (the “publisher”), causing it to start loading. In the same instant the website (“publisher”) sends out a “bid request” to thousands of potential advertisers saying, “We’ve got this user who is 30, Scottish, male and based in Glasgow, UK, and recently searched for return air tickets to Canada, opening a page on our site. How much are you willing to bid for being the only ad on this page?” Within approximately 100 milliseconds the publisher receives bids from different advertisers, which in turn analyses the group to determine both the highest bidder and the brands being advertised. The winner is alerted by the publisher and allowed to place its ad on the page. Remarkably this entire process takes place in 300-500 milliseconds, causing no visible delay to the user. This process is repeated for every ad slot on a page.

QR Codes

(Quick Response) Codes – Marketing Dynamite!